September 27, 2013

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Branding & Public Relations

LUCERNE FESTIVAL ARK NOVA Matsushima 2013 LUCERNE FESTIVAL ARK NOVA is a project supported by LUCERNE FESTIVAL, which was established in Switzerland and now as a prominent music festival, gathers world renowned orchestras, conductors, and performers. The venue selected is Matsushima City, Miyagi Prefecture—a city historically famous for its beautiful scenery. Healing the people with its beauty even after being struck after the unforgettable earthquake and tsunamis on March 11, 2011, this venue will welcome the balloon structured hall named ARK NOVA, where world class music and performance, traditional local performance art will come together as one. Since ARK NOVA Hall is a mobile hall, it can travel around the disaster areas and bring people together creating interactions. A Music Festival where people are touched and encouraged by the power of music and culture will unfold here. ■ Project outline Period: September 27th 2013 (Friday) – October 14th 2013 (Monday) Venue: Matsushima City, Miyagi Prefecture, Saigyo Modoshi no Matsu Park, and other locations